Born in Newfoundland. Built to offer a healthier alternative for animals.
Newfound Treat Co. began with a personal standard. We wanted to feed our own animals a healthier option, but too few choices felt simple, premium, and rooted in the kind of quality we were looking for. So we decided to build it ourselves: a clean professional brand centered on freeze-dried treats, single-protein options, and real Newfoundland identity.
Born and raised in Newfoundland, and built to reflect it.
Newfoundland is not just part of the name. It is the foundation of the brand. From the proteins that inspire the lineup to the rugged, clean visual identity behind the packaging, Newfound Treat Co. was created to feel local, recognizable, and proudly connected to where it comes from.
Why we started
This company started because we wanted a healthier alternative for our own animals. When better choices felt limited, we decided to create a business built around the kind of treats we would feel good about buying ourselves.
What matters to us
Newfound Treat Co. is built around the full picture: premium quality, simple ingredients, local pride, Newfoundland roots, healthier options for pets, and a clean brand people can trust.
- Single-protein and single-ingredient direction
- Premium freeze-dried format
- Minimally processed product approach
- Local inspiration with a professional finish
How the brand is growing
We are building Newfound Treat Co. as a growing and expanding brand, with the goal of making these products available to pet owners across Newfoundland and Labrador while maintaining a strong, recognizable identity.
- Designed for shelf appeal and brand recognition
- Built for both direct and wholesale growth
- Created for dogs and cats
- Positioned to grow across Newfoundland and Labrador
What defines Newfound Treat Co.
Every part of the brand is meant to support a clearer, stronger, and more memorable product story.
Healthier mindset
Created from the desire to feed animals a cleaner alternative with a simpler ingredient story.
Distinctive proteins
Newfoundland-inspired options such as moose, rabbit, and cod help the lineup stand apart.
Professional presentation
A clean premium look helps the brand feel polished, trustworthy, and ready for retail growth.
Local identity
Built with the goal of becoming widely available to pet owners throughout Newfoundland and Labrador.
Who we serve
Newfound Treat Co. is built for pet owners first, while also growing toward broader retail and professional availability throughout the province.
Customers and channels
- Dog owners looking for premium treat options
- Cat owners wanting simpler protein-first choices
- Retailers and specialty pet stores
- Veterinary clinics seeking premium regional products
- Farm markets, boutiques, and independent stockists
- Selected wildlife reserve or rehabilitation settings where appropriate use is considered by staff
Our vision for Newfoundland & Labrador
The long-term goal is simple: make Newfound Treat Co. available to pet owners across Newfoundland and Labrador. As the brand grows, we want to keep building something that feels proudly local, clean in presentation, and strong enough to earn a place in homes, clinics, and stores throughout the province.
Clean ingredients. Premium identity. Newfoundland roots.
Newfound Treat Co. continues to grow from one simple idea: create a healthier alternative, build a brand people remember, and make premium Newfoundland-inspired treats more available across Newfoundland and Labrador.